Should the logo and identity change?

Yes. Evolve it.

Keep the name and the tick. Change what surrounds them. This page is a proposal, not final artwork.

  • The tick is the name. It stays, and now it does a job: it is the silent k in "chec".
  • Blue goes. Every finance app is blue. Chec is about what you kept, so the brand color is the green at the end of the waterfall.
  • The look becomes warm paper, ledger numbers and a receipt, so it feels like a seller's own books and not a bank.

00 What Chec promises

Fast on the surface. Deep where it counts.

On the surface: the hook

Clarity and speed

Check every shop on one screen, right now. This is what a seller feels on day one, so it leads the headline and the first card.

Underneath: the offer

What you kept

True profit after every cost, and whether sold money was actually paid. This is why they stay and what John's reviews are built on.

01 Before and after

From a tick through a c to a word that finishes itself.

Now
Proposed

What was holding the old mark back

  • The tick cuts through the c, so at small sizes it reads as a broken letter.
  • Cobalt blue plus a tick is the most common look in software.
  • It says "done", not "profit".

What the new one does

  • Reads as "chec" and as "check" at the same time.
  • The short stroke is what goes out. The long stroke is what you keep.
  • One drawn wordmark, no font needed, works in one color.

02 The idea

Down, then kept.

One story runs through the logo, the color and the product: money comes in, costs take their share, and Chec shows what is left.

The tick is the k

"Chec" is "check" without its last letter. The tick takes that seat.

Two strokes, two meanings

Ember for costs going out. Green for the profit that stays.

Same shape as the Cost Waterfall

Warm steps down, one green bar left. The brand color is that last bar.

03 Logo system

One wordmark, one tick.

On paper
On ink
On Kept green
On canvas, one color

The tick alone: app icon, favicon, avatar

Green tile is the main app icon. Ink and paper tiles are alternates.

One color and small sizes

For stamps, invoices and anything printed in one ink. Keep clear space around the logo equal to the height of the "c". Smallest size: 14px tall.

04 Color

Paper, ink and one green.

Green always means money you keep. Ember always means money going out. Neither is used as decoration.

#17140F
InkText, buttons, the sales bar
#FAF8F3
PaperPage ground
#FFFFFF
CardCards, receipts
#0B6B4F
KeptThe brand color. Profit, on track, remitted
#063D2E
Kept deepDark grounds
#3CCB92
Kept brightKept on dark
#E8512E
EmberWhat goes: costs, leaks, cash out
#F59A3C
MangoLighter cost steps, on the way
#B5301C
ClayHeaviest cost step
#E9E0F1
LilacWhere the gradient starts: sales
#FFD43B
TapeExample data only
#A0988A
Warm grayFirst line of two-tone headlines
SalesCostsKept

The Kept gradient is the hero canvas: pale lilac (sales), orange and red (costs), deep green (kept). Read left to right, it is the waterfall as a painting.

05 Type

Three voices.

Bricolage Grotesque: headlines

Every shop on one screen. Every peso, checked.

Warm and a little quirky. Weight 600, tight tracking.

IBM Plex Mono: receipts, tables, labels

Ads ........ -₱84
Example data

Ledger numbers for receipts and tables only. Big numbers use the headline face.

Instrument Sans: body. Caveat: John's pen

Plain, short sentences for everything you read.

"check the ads line first" (John)

Handwriting is only for John's own notes and reviews.

06 Signature pieces

The receipt, the stamp, the chips.

Example data
One order₱599
Vouchers-₱45
Platform fees-₱62
Shipping-₱24
Ads-₱84
Product cost-₱206
You kept₱178

The resibo

A paper slip with a torn edge, dotted lines and ledger numbers. It is the Cost Waterfall for one order, in a form every seller already knows.

The Kept stamp

Kept

Marks the number that matters. Use once per screen.

Status chips

KeptOn paceFollow upFix todayDraft priceExample data

Green: cash landed or on track. Amber: waiting on someone. Red: a leak. Yellow dashed: example data.

Buttons

Get early accessSee the dashboard

07 In use

How it could look.

Every shop on one screen.
Every peso, checked.

Profit Audit

Kept

Audit and proposal cover

Social avatar

Open the landing page →Open the dashboard

08 Rules

Do and don't.

Do

  • Lead with one big number.
  • Use the mono face only in receipts, tables and labels.
  • Keep the tick's two colors: ember down, green up.
  • Use the canvas for one hero moment per page.
  • Label sample numbers "Example data".

Don't

  • Don't bring back blue.
  • Don't use green or ember as decoration.
  • Don't put the tick through a letter or in a circle.
  • Don't use real marketplace or client logos until they are cleared.
  • Don't use handwriting for anything but John's notes.